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Is Customer Centricity being used to boost your business growth strategy, or simply to increase customer retention?

Is your customer data spread across many information systems, spreadsheets and files, causing you to wonder how your customers are serviced or how your sales and marketing conversion rates today?

Perhaps you’re concerned about how the customer Privacy Act applies to your organisation, or you simply want to assess monetisation opportunities from your data.

We’ve dealt with these scenarios before, so we can help – by showing you how to take advantage of your data and technology, to boost business performance and improve service delivery.

Our approach is flexible to meet your needs – whether you simply require centralisation of your customer data into one system (to improve customer retention in a specific area), or you’re seeking full system integration (to create a single view of customers across every level of your organisation).

As part of our services, we review your existing processes and technology, before developing a roadmap that boosts engagement at all stages of the customer’s journey with your organisation. This translates to a surge in sales and the generation of a healthy ROI for your business.

OUR SERVICES INCLUDE

Discovery of customer data and CX Metrics across the organisation

Customer data life cycle analysis across the marketing and sales funnel

Development of current and target states for customer data management

Positioning and Roadmap development for CRM and Marketing systems

Customer data flow analysis and roadmap development

Customer data governance and data stewardship

Development of Common Information Model and APIs

Reference model development for Data Virtualisation, ETL and ESB